How to mine value from data to advance your organizational goals

I admit it – I’m a data geek. I love playing with data and exploring its endless possibilities to extract value that will help people and businesses meet their goals.

Data, if you think about it, is everywhere we look. It’s not just statistics that live on computers or in the cloud – data sets can be easily found in nature (such as weather patterns) and in human behavior (such as childhood learning patterns).

But not all data is useful or meaningful. If you google something, you will get thousands of results – but not all of them will be quality results. You can’t rely on such random data to make informed business decisions.

Managed skillfully, all the information, facts and figures that an organization generates can be a rich source of insights to help inform its future decision-making. If it’s channeled in a productive and profitable way, company data can potentially yield a goldmine full of priceless business intelligence.

Data is not something that you should lock up in a vault and allow to grow dust – it is a living, breathing resource that is just waiting to be tapped into. But how can you extract the most qualitative and useful value from your data?

The beauty of data-driven insights is that they are scientific in nature, backed up by solid facts. Many businesses find it useful to remove emotion from the equation when solving a problem, so that they can make objective decisions based on pure data.

Of course, empathy, equity and other social considerations often need to be taken into account, but it’s helpful to have solid data and figures to back you up when motivating for major changes in organizational strategy or other far-reaching business decisions.

This is where MAS Global Consulting’s data products and services really stand out. We don’t just offer cloud migration, digital transformation and AI tools – we also interrogate the business purpose behind each client’s requirements. Ultimately, we aim to help you create value from your data.

We are fortunate to have outstanding data scientists, engineers and architects on our teams who have worked across sectors – from finance and healthcare to IT and insurance – and who therefore know the challenges unique to businesses in those fields.

Is the organization looking for scalability, flexibility or to modernize outdated legacy systems? There are many cloud tools available to help manage your data and there is no one-size-fits-all approach to using them, so it helps to have experts on hand to guide you.

We find that a lot of companies are saying, “Why don’t we use AI?” when they should really be asking more targeted questions of themselves like, “Are we ready to use AI?” and “How can we use AI to maximize our business’s potential?”

In essence, you need to align your data strategy with your business strategy. In that way, you will reap the richest data-driven insights to propel your organization forward – such as the exciting agro-tech machine-learning model we are building to determine the credit scores of rural farmers based on non-financial data.

A good data consultant will interrogate your business’s vision, goals and operating environment to come up with a comprehensive analysis of your data management needs.

Of course, data security is also of utmost importance. In today’s world where cyberattacks and corporate hacking incidents are common, it’s vital to have the correct processes and procedures in place to ensure sound data governance within your organization, so that your information is not compromised in any way.

In short, data can be a valuable tool to help you reach your organizational goals. If, like me, you are a data geek, data is also about so much more than that – it’s about patterns: the same patterns I see in my five-year-old son Benjamin’s behavior, or the patterns I observe in music when I play guitar.

Working at MAS Global Consulting, I am fortunate to be able to indulge my passion for using such patterns to solve problems – through data, statistics and coding – every day while working with amazing people in a vibrant multicultural organization.

Our agile, remote nearshore teams in Latin American countries such as my homeland of Colombia support the software development experts who are based at our US headquarters. Armed with such expertise spanning the Americas, we are passionate about using data to help businesses reach their goals – by extracting those nuggets of value that often lie hidden behind the facts and figures.

Based in Tampa, Florida, with a hub in Medellin, Colombia, MAS Global accelerates tech projects for midsize to Fortune 500 clients in Finance, Healthcare, Manufacturing, and Technology. Our strategic hubs ensure aligned time zones and access to elite Latin American tech talent, delivering cost efficiencies and superior quality. With a flexible collaboration model that adapts to client needs, MAS empowers clients with AI, cloud, and data technologies, supported by proprietary accelerators. Certified as women and minority-owned, we aim to impact 1 million women and Latinos through technology. Founded by Monica Hernandez, a Colombia native and top 100 Hispanic in Tech, MAS is trusted by industry leaders like Dell, JPMorgan Chase, and Johnson Controls. Featured in Forbes, Bloomberg, and Inc. Magazine, MAS Global is More Innovation, Inclusion, and Impact.