Today, data has become a fundamental asset in all companies, measuring and quantifying results. However, without proper data manipulation, valuable information could not be obtained to enable historical results to be known and based on them to make decisions.
In the New World of Data Communicating complex information or ideas is a challenge for many companies, it is necessary to consider an easy, simple, and practical way to take valuable information because the amount and variety of data is extensive. We use Data Visualization to do this.
Data visualization is a graphical representation of information, a form of visual art that captures interest and maintains attention to the message. Visual elements such as charts, graphs, and maps are used to provide an accessible way to view and understand trends, outliers, and patterns in the data, it is about telling a story with a purpose that allows based on historical information, correct errors and make proactive decisions to improve performance
The primary goal of data visualization is to communicate, summarize, and connect complex information or ideas clearly, accurately, and efficiently, in a way that helps users analyze and reason about data and evidence.
Some of the benefits of data visualization are
- Accelerates decision-making
- Enables near-instantaneous absorption of large amounts of data
- Can reveal patterns and trends
- Quickly show relationships between operations and results
- Is interactive
- Data visualization improves communication
- Saves Employees Time
There are many tools to visualize data, some of the most popular ones are
Power BI
Tableau
Excel
(power query and power pivot)
They also allow you to extract information from different types of data sources such as: Databases, web pages, social networks, CRM, etc.
MASGLOBAL provides solutions to many needs through an expert and interdisciplinary team that focuses on a correct visualization process, to achieve this it is necessary a correct extraction of data. data cleansing and data transformation for data loading and visualization to address business needs.
MASGLOBAL has overcome many challenges with different types of clients, where the need arises from connections to various sources with different structure and languages, for the consolidation of executive and operational reports with high level of granularity, through complementary tools such as Python, R, SQL, among others
